F1

From limited-edition teas and racing-inspired fashion capsules to disruptive watchmaking showcases, the Singapore Grand Prix 2025 fuels a new wave of brand activations and releases. 

Even if you take the phenomenal sporting achievements out of the equation – the championships, the records, the victories – Formula 1 has undoubtedly made its impact on the world over the last 75 years.

F1 is not just supercars and chequered flags. From drivers shedding kilos mid-race to Singapore’s Grand Prix, these surprising facts will shift your perspective into high gear.

The deal brings brands like Louis Vuitton, Moët Hennessy, and TAG Heuer into the global motorsport arena, marking a new chapter for LVMH and Formula 1.

IWC Schaffhausen’s Pilot’s Watches make their cinematic debut as the official timepieces of the fictional APX GP team in Apple Original Films’ highly anticipated Formula One racing feature.

Double world champion Max Verstappen was gifted a custom TAG Heuer Monaco Chronograph Skeleton by Frédéric Arnault.